Advertisers crave first-party data, but they often struggle to make the most of it. In a survey of US digital marketers by Advertiser Perceptions and programmatic agency MightyHive, respondents said they were, on average, tapping into just 47% of their company’s first-party data potential.While VideoAmp and iSpot make gains, Nielsen lays off 1,000. Article September, 2023. This year, for the first time, we broke out CTV ad revenues for YouTube, Roku, and Hulu. On a gross basis, YouTube will be the largest US CTV ad seller in 2020 with $2.89 billion in gross CTV ad revenues. On a net basis, YouTube will make $1.50 billion.Ross Benes, Esquire, journalist, author, sex researcher, Benes, Ross, Nebraska, Deadspin, rossbenes. View article → How much do you really know about Bob Ross? Recognized for his iconic afro, jeans and button-down shirt, Ross welcomed everyone to paint happy mountains and trees with him on The Joy of Painting. For more than 10 years, the calm and cheerfu...[00:13:19] Ross Benes: [00:13:19] Oh, a huge part because, and so religion plays a massive part and in the nineties, Especially, and today absolutely as well, the culture Wars have been a bigger issue with evangelical churches, even within the Catholic church. It's much more about these frivolous culture, war things.Ross Benes. Bio Books Clips Contact Me Facebook. LinkedIn. Twitter. Open Menu Close Menu. Ross Benes ...Ross Benes' Post Ross Benes 9mo Report this post Last week I went on Bloomberg to talk about Netflix's advertising issues. I appear around 30 minutes in. https://lnkd.in/eZp86gHH. Bloomberg Market's The Close (12/15/2022) bloomberg.com 18 Like ...Many marketing tech aficionados believe television ad buying is overdue for a digital overhaul. Dave Morgan, CEO of TV ad targeting firm Simulmedia, spoke with eMarketer's Ross Benes about which digital applications are likely to find success within TV advertising and which products are overhyped.After 96 years in business, the downtown men's clothing store Serman's is closing its doors. Bedrock Real Estate Services LLC, the real estate arm of Dan Gilbert's Rock Ventures LLC, purchased the ...Executive Summary. US healthcare and pharmaceutical advertisers will increase their digital ad spending by 20.1% to $3.62 billion in 2019. Meanwhile, total US digital ad spend will grow by 19.1% this year.After Ross Benes left Nebraska for New York, he witnessed his polite home state become synonymous with "Trump country." Long dismissed as "flyover" land, the area where he was born and raised suddenly became the subject of TV features and frequent opinion columns. With the rural-urban divide overtaking the national conversation, Benes knew what he had to do: go home.Rural Rebellion: How Nebraska Became a Republican Stronghold - Ross Benes - 9780700630455 - hardcover - University Press of Kansas - 256 pages - $29.95 - January 26, 2021 - ebook versions available at lower prices. Ross Benes is a journalist and author who now lives in New York City. But he was born and raised in a tiny town in Nebraska.Aug 11, 2023 · On today's episode, we discuss how to do ads in stores the right way, whether Google will eat the internet, whether the rebrand from HBO Max to Max worked, if the US ad market is starting to see green shoots, how successful the "Barbie" movie has been, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens. Meanwhile, upfront digital video spending is growing. As linear shrinks and digital video grows, it is paramount for marketers to get consistent measurement across channels. KEY STAT: Over a five-year period, CTV time spent among US adults will more than double, from about 1 hour per day in 2019 to over 2 hours per day in 2024, per our …Rural Rebellion is much more than a history lesson. It's the story of trying to make sense of modern America through the lens of a young dude, Ross Benes, who was raised on steak, potatoes, and God but now—as a South Park Slope resident—lives in a place where the menu of cuisine, religion, and politics is much different.Ross Douthat has been an Opinion columnist for The Times since 2009. He is the author of several books, most recently, "To Change the Church: Pope Francis and the Future of Catholicism.". A ...Ross Benes' Post Ross Benes 5mo Report this post Come check out this webinar I will be presenting at. eMarketer 32,669 followers 5mo US podcast ad spending will surpass $2 billion in 2023 ...Author Ross Benes speaks with Dr. Rashad Richey on The Conversation about how Nebraska came to be a Republican stronghold. https://twitter.com/rossbeneshttps...Ross Benes. 7 May 2017 at 10:12 am. New Line Cinema/AP "Boogie Nights" depicted an earlier era in the porn industry. Everyone knows about porn's prevalence, but few realize its true power. While putting together my new book "The Sex Effect ...ADDS comment on strike; updates share price. Netflix on Wednesday said subscriptions to the media streaming service climbed by nearly 6 million in the wake of its crackdown on password sharing ...ROSS BENES with Christopher Heine; Fluid Selves: Legacy Russell's Glitch Feminism By Olivier Berggruen ; Paul Mendez's Rainbow Milk By Tony Leuzzi; DARRYL PINCKNEY with William Corwin; Hoda Barakat's Voices of the Lost By John Domini; Kazuo Ishiguro's Klara and the Sun By Andrew Ervin; Jamie Figueroa's Brother, Sister, Mother, ExplorerSex Weird-o-Pedia: The Ultimate Book of Shocking, Scandalous, and Incredibly Bizarre Sex Facts by Benes, Ross - ISBN 10: 1631584375 - ISBN 13: 9781631584374 - Racehorse - 2019 - SoftcoverRoss Benes, eMarketer Senior Analyst, Insider Intelligence Benes covers digital video, TV and streaming with a focus on TV advertising's technological evolution. He writes the quarterly updates on digital video.Brainard native Ross Benes has a new book coming out about his home state. "Rural Rebellion: How Nebraska Became a Republican Stronghold" will be released this month. It includes interviews with ... On today's episode, we discuss whether Amazon's new home robot could be the "fourth screen," the significance of the creator economy, online shopping's ceiling, how much people notice social media ads, YouTube's upcoming Holiday Stream and Shop event, the real meaning of freedom at work, an explanation of who you've been dreaming about, and more. Tune in to the discussion with eMarketer ...My third book, Rural Rebellion, debuted in 2021. If you happen to be looking for a reporter, consultant, data analyst, blogger, editor, copywriter, researcher, fact checker, or human guinea pig, shoot me a message. At the time, analyst Ross Benes, who covers Netflix for eMarketer, told The Verge that Netflix is still underpriced. He added that people get “a lot of value for not a whole lot of money.” It ...Ross Benes is a writer and researcher who is obsessively interested in odd things. He has worked at several journalism outlets, most recently as a reporter at Crain’s Detroit Business. His byline has also appeared on Business Insider, the Lincoln Journal Star, and this site. With the help of his literary agent, Benes is seeking a publisher ...Rural Rebellion is much more than a history lesson. It's the story of trying to make sense of modern America through the lens of a young dude, Ross Benes, who was raised on steak, potatoes, and God but now—as a South Park Slope resident—lives in a place where the menu of cuisine, religion, and politics is much different.Rural Rebellion is much more than a history lesson. It's the story of trying to make sense of modern America through the lens of a young dude, Ross Benes, who was raised on steak, potatoes, and God but now—as a South Park Slope resident—lives in a place where the menu of cuisine, religion, and politics is much different.About This Report. Programmatic ad spending will reach $59.45 billion in 2019, accounting for 84.9% of the US digital display ad market. This report looks at the trends driving investment to $81.00 billion by 2021, breaking it down by transaction type, format and device. Topics.About a year and a half ago, The Guardian caused a ruckus in the marketing tech industry when it announced that it received only 30% of the ad dollars advertisers spent on its site programmatically. Many believed the publisher was an outlier for letting so much money wind up in the hands of vendors.In his book "Rural Rebellion: How Nebraska Became a Republican Stronghold" Ross Benes examines how polarization of the electorate in his home state of Nebraska has escalated in recent years. This is a trend that has been underway throughout our nation's heartland.Netflix Co-CEO Greg Peters said the streaming giant is taking a "crawl, walk, run" approach to its lesser-known push into gaming. Less than 1% of all Netflix subscribers play a Netflix game on a ...ROSS BENES with Christopher Heine; Fluid Selves: Legacy Russell's Glitch Feminism By Olivier Berggruen ; Paul Mendez's Rainbow Milk By Tony Leuzzi; DARRYL PINCKNEY with William Corwin; Hoda Barakat's Voices of the Lost By John Domini; Kazuo Ishiguro's Klara and the Sun By Andrew Ervin; Jamie Figueroa's Brother, Sister, Mother, ExplorerAn examination of trends, data, and strategies related to how marketers are approaching CTV. Also, our latest CTV ad spending and viewer forecasts. KEY STAT: This year, US advertisers will spend $21.16 billion on CTV, an increase of 23.0% over 2021.View Ross Benes's business profile as Reporter at Crain. Find contact's direct phone number, email address, work history, and more.Ross Benes. 2013. T here is a long tradition of research investigating the relationship between personality and leadership . Trait approaches, a perspective of ... Ross Benes 2K followers New to LinkedIn? Join now Join to follow University of Nebraska-Lincoln About I am an author, journalist, and research analyst.— Ross Benes (@RossBenes) October 21, 2020. all the people rushing to their keyboards to type in their "i told you so" hot takes on Quibi: It's gross. Building a company is hard, why celebrate a ...By Ross Benes. Filed under Nebraska Politics. Nov. 1, 2020. I'm Here To Remind You That Trump Can Still Win By Nate Silver. Filed under 2020 Election. Oct. 31, 2020.Jan 23, 2019 · Ross Benes is writing a book about how the cultural changes he experienced growing up in small-town Nebraska became reflected across American politics. Read more by Ross Benes January 23, 2019 Report by Ross Benes Mar 02, 2021. US Subscription Video Revenues 2021. share via email. Coverage ...Our latest forecasts for US linear TV ad spending, including addressable, programmatic, and upfront investments. Plus, a look at measurement and the relationship between traditional and connected TV. KEY STAT: US TV ad spending will grow to $68.35 billion in 2022 but will trail downward over the coming years, except for a slight bump in …So far, most viewers subscribing to Netflix after the password crackdown have opted for the ad-free plans, analysts said. Its standard plan with ads costs $6.99 a month, while the ad-free plans start at $15.49. "Using these tactics, Netflix will likely double its ad-supported viewership next year," said Insider Intelligence analyst Ross Benes.Abstract. Systematic studies of cancer genomes have provided unprecedented insights into the molecular nature of cancer. Using this information to guide the development and application of therapies in the clinic is challenging. Here, we report how cancer-driven alterations identified in 11,289 tumors from 29 tissues (integrating somatic ...Ross Benes, Esquire, journalist, author, sex researcher, Benes, Ross, Nebraska, Deadspin, rossbenes. View article → On today's episode, we discuss the most interesting takeaways from Netflix's Q3 earnings, how much of a boost "Squid Game" gave them, and what the rest of the year has in store for the streaming giant. We then talk about whether TV and social media ad spending is inflated compared to their respective daily consumption and whether a single …Part I. Guest: Chris Hedges is the former Middle East bureau chief of the New York Times, a Pulitzer Prize winner, and a columnist at ScheerPost.. He is the author of several books, including America: The Farewell Tour, American Fascists and War Is a Force That Gives Us Meaning.. His latest piece Heeding the lessons of James Joyce's "Ulysses," a century later can be found here."It makes you question how stable they are going to be," said Ross Benes, an analyst with research firm eMarketer. "It only makes it more difficult to carve out that niche space for yourself ..."Btw, Bostelman's bizarre speech comes the same week that the area's Congressman, Jeff Fortenberry, resigned after being convicted of lying about receiving illegal campaign contributions. /12"It was just a little over a year ago that several brands took their ads off YouTube in response to a report that The Times of London published about brand ads appearing in YouTube videos that promoted terrorism. Many of these advertisers came back to YouTube, but the ad industry hasn't stopped talking about brand safety.The topic is so popular that a new trade group, Brand Safety Institute ...Report by Ross Benes Aug 06, 2020. US Digital Out-of-Home Ad Spending 2020. share via email. Coverage ...Ross Perot ran for President of the United States in both 1992 and 1996. According to Biography.com, he won almost 19 percent of the popular vote when he ran as an independent in 1992. He formed the Reform Party in 1995 and ran as its candi...ROSS BENES with Christopher Heine; Fluid Selves: Legacy Russell's Glitch Feminism By Olivier Berggruen ; Paul Mendez's Rainbow Milk By Tony Leuzzi; DARRYL PINCKNEY with William Corwin; Hoda Barakat's Voices of the Lost By John Domini; Kazuo Ishiguro's Klara and the Sun By Andrew Ervin; Jamie Figueroa's Brother, Sister, Mother, ExplorerSide effect of the pivot to video: audience shrinkage. By Ross Benes • September 21, 2017 • 5 min read •. Facebook; Twitter; LinkedIn; Reddit.Ross Benes is writing a book for the University Press of Kansas about how the cultural changes he experienced growing up in small-town Nebraska became reflected across American politics. He has written for Entertainment Weekly, Esquire, Rolling Stone, The Nation, and The Wall Street Journal. On Twitter: @RossBenes."The executive leadership team is often dealing with several change imperatives at once, so it is important to make your case as to why your program is good for the business," said Scot Carlson, global head of digital transformation at ad agency Reprise Digital.DIS. Netflix Inc. announced Thursday that its new ad-supported tier will debut Nov. 3 in the U.S. for $6.99 a month. "We're excited to launch Basic with Ads — Netflix's lower priced ad ...University of Nebraska-Lincoln grad and Esquire intern Ross Benes wrote a fun story about Loma, Neb., the tiny town that served as the setting for 1995's campy comedy "To Wong Foo Thanks for ...Ross Benes, eMarketer Senior Analyst, Insider Intelligence Benes covers digital video, TV and streaming with a focus on TV advertising's technological evolution. He writes …"Many small and medium-sized retailers continue to increase their ad spend on Amazon’s search products," said Ross Benes, analyst at eMarketer and author of our recent report, "US Retail Digital Ad Spending 2019." "For many retailers, it's a double-edged sword. To compete with Amazon, retailers are spending more on digital ads.Report by Ross Benes Nov 25, 2019. US Connected TV Advertising 2019. Not sure if your company subscribes? You can find out here. share via email. Coverage ...Ross Benes grew up in small town Nebraska, surrounded by Republicans. Now he lives in Brooklyn. His book "Rural Rebellion: How Nebraska Became a Republican Stronghold" details Nebraska's move rightward but is also a personal story about understanding both rural and urban cultures, and how to bridge that divide."Netflix's subscriber loss was expected but it remains a sore point for a company that is wholly dependent on subscription revenue from consumers," said analyst Ross Benes. Benes added that "unless it finds more franchises that resonate widely, it will eventually struggle to stay ahead of competitors that are after its crown." Fewer free ridesGating content and offers can provide marketers with valuable data for lead generation. However, asking for too much information can turn users off from a brand.Report by Ross Benes Mar 02, 2021. US Subscription Video Revenues 2021. share via email. Coverage ...by Ross Benes ‧ RELEASE DATE: April 4, 2017 A witty discussion of the indirect role sex plays across political, economic, religious, and cultural landscapes. Veteran pop-culture journalist Benes, who has worked for Esquire and Deadspin , first addresses the sordid history of monogamy and its pervasiveness in Western society as more than just ...Our latest forecasts for US linear TV ad spending, including addressable, programmatic, and upfront investments. Plus, a look at measurement and the relationship between traditional and connected TV. KEY STAT: US TV ad spending will grow to $68.35 billion in 2022 but will trail downward over the coming years, except for a slight bump in …On today's episode, we discuss the impact of OpenAI's ChatGPT, how brands are celebrating the holidays, what users actually want from streaming TV, disability representation in ads, Major League Soccer sponsorships, some facts about money, and more. Tune in to the discussion with our analyst Ross Benes, director of reports editing …Ross Benes' Post. Ross Benes 4mo Report this post I have written many articles for Digiday, my former employer, but yesterday was the first time they quoted me as a source. Regarding cinema ...Spotify has grown its podcast base by acquiring companies like Gimlet Media, Anchor, Parcast, Megaphone, and The Ringer while also striking exclusive deals with celebrities such as Joe Rogan, Kim Kardashian, former President Barack Obama, and Michelle Obama.. Such originals and exclusives accounted for 21.7% of total time that …Charts in This Report. US Advertisers Who Are Satisfied with Their Campaign Measurement, by Media Type, April 2021 (% of respondents) US Data Leaders Who Were Somewhat/Very Prepared for the Loss of Third-Party Cookies/IDs, by Company Type, 2021 & 2022 (% of respondents in each group) US Upfront TV* Ad Spending, 2019-2023 …Ross Benes is the author of The Sex Effect (2017) and Sex Weird-o-Pedia (2019). He has written for Entertainment Weekly, Esquire, Lincoln Journal Star, Nation, Omaha World-Herald, Rolling Stone, Wall Street Journal, and others. In addition, he is an analyst at eMarketer. A native of Brainard, Nebraska (population 420), he now lives in New York ...Major changes are coming to how advertisers and others in the ecosystem can identify users across channels and devices. The loss of third-party cookies and changes to Apple's Identifier for Advertisers (IDFA) will affect ad addressability, but also measurement and attribution. Advertisers are taking steps in response, including more emphasis ...Just 3.9% of total OOH ad spending will be transacted or fulfilled programmatically this year. But programmatic is a subset of digital outdoor advertising, and when viewed in that light, programmatic will account for 12.5% of DOOH ad spending in 2021 and 16.4% in 2022.This August, join us for 5 true, personal stories about attraction. From science sleepaway camp to the science of attraction, and - of course - stories about sex, this show has it all!We forecast that by 2020, 88.8% of native ads in the US will become more mobile, up from 85.2% in 2018. Likewise, 87.7% of native will be purchased programmatically in 2020, up from 86.7% in 2018. The share of native that comes from social will slightly decline from 76.7% in 2018 to 73.5% in 2020. In other words, the US …If you’re a savvy shopper on the lookout for great deals on clothing, you’ve likely heard of Ross Dress for Le, Other research shows that people believe ads are too int, JJ Foxe, S Molholm, VA Del Bene, HP Frey, NN Russo, D Blanco,, The Sex Effect: Baring Our Complicated Relationship with Sex, by Ross Benes Publis, Aug 22, 2013 · By Ross Benes . Latest News, Home page highlight single article, Person, General, City of Detroi, John Ross. DoubleVerify. Associate Director, CTV Products. Interviewed O, Ross Benes. Contributors Eric Haggstrom Forecasting Analyst Chuck Rawlings R, "The pace at which these services were adding users was unsus, By Ross Benes Published: Feb 28, 2014. An empty outlined icon, Dec 20, 2022 · “The streaming ad market is diversifying, Aug 23, 2021 · Just 3.9% of total OOH ad spending , Ross Benes, analyst at Insider Intelligence, warned: &, Rural Rebellion is much more than a history lesson, Ross Benes, an analyst at Insider Intelligence, said the “d, Growing up in a town of just over 300 people, author Ross Benes freque, With the rise of online shopping, staying on top of the l, Ross Benes' Post. Ross Benes 4mo Report this p, Streaming pioneer Netflix showed resilience by gaining more quarterly .