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In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, …Sway book. Read 1,076 reviews from the world's largest community for readers. A fascinating journey into the hidden psychological influences that derail ...Sway: The Irresistible Pull of Irrational Behavior. Ori Brafman, Rom Brafman. Doubleday, 2008 - Psychology - 206 pages. 23 Reviews. Reviews aren't verified, but Google checks for and removes fake content when it's identified. A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way ... 內容簡介 Why are we more likely to fall in love when we feel in danger?Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history?Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were …I've always considered myself pragmatic, logical, and clearly even-keeled. Then, I read Ori and Rom's book Sway: The Irresistible Pull of Irrational Behavior. It's a magnetic read and I zipped through it in 2 quick sittings. I rather like books that make me think twice about truths I hold self-evident. And Sway certainly made me think.Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and …Sway helped me recognize an aspect of irrational behavior in my experimental work in physics. Sometimes I have jumped into some research that didn't feel quite right . . . but some irrational lure, such as the hope of quick success, pulled me in. --Martin L. Perl, 1995 Nobel Laureate in PhysicsSway: The Irresistible Pull of Irrational Behavior ISBN 9780385530606 0385530609 by Brafman, Rom; Brafman, Ori - buy, sell or rent this book for the best price. Compare prices on BookScouter.Buy Sway: The Irresistible Pull of Irrational Behavior by Rom Brafman, Ori Brafman online at Alibris. We have new and used copies available, in 1 editions - starting at $0.99. ... Sway: The Irresistible Pull of Irrational Behavior by Rom Brafman, Ori Brafman Write The First Customer Review. Filter Results Shipping.In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, …Sway introduces us to the Harvard Business School professor who convinced his students to pay more than $200 for o $20 bill, the head of airline sofety whose disregard for his years of training led to the transformation of an entire industry. and the football coach who turned conventional strategy on its head to lead his team to victory. SWAY THE IRRESISTIBLE PULL OF IRRATIONAL BEHAVIOR ORI BRAFMAN ROM BRAFMA PRAISE "wekol. . • FOR SWAY' A worthy companion to Mak:oIm Glo dwe at his best" -KIRKU$ REVIEWS "A b reath tak in g book thot will challenge your evefV thought. Sway ho"e above the inTersection at Slink and Freokonomics:'-TO il RATH, COAUTHOa …I've always considered myself pragmatic, logical, and clearly even-keeled. Then, I read Ori and Rom's book Sway: The Irresistible Pull of Irrational Behavior. It's a magnetic read and I zipped through it in 2 quick sittings. I rather like books that make me think twice about truths I hold self-evident. And Sway certainly made me think.

Brief Summary of Book: Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman. Here is a quick description and cover image of book Sway: The Irresistible Pull of Irrational Behavior written by Ori Brafman which was published in 2008-1-1. You can read this before Sway: The Irresistible Pull of Irrational Behavior PDF EPUB full ...Sway - The Irresistible Pull of Irrational Behavior Why is it so difficult to sell a plummeting stock or end a doomed relationship? ... The Irresistible Pull of Irrational Behavior: Sway - The Irresistible Pull of Irrational Behavior. Published by: Kahena (Karma: 11523.86) on 12 May 2011 | Views: 1591 : 10:Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the ... Interesting look into irrational behavior. The trick, if there is one, is to identify when you're prone to make such decisions. It takes a cool, rational mind to walk away from a project, deal, etc. when everyone around you is urging the opposite. Knowing your own tendencies is …

Sway helped me recognize an aspect of irrational behavior in my experimental work in physics. Sometimes I have jumped into some research that didn't feel quite right . . . but some irrational lure, such as the hope of quick success, pulled me in. --Martin L. Perl, 1995 Nobel Laureate in PhysicsSway The Irresistible Pull of Irrational Behavior by Ori Brafman available in Hardcover on Powells.com, also read synopsis and reviews. Renowned organizational thinker Ori ……

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