3 Table 3.1 Sports Segmentation Variables Personal Characteristics Measure Demographic Gender Male/Female Age Year of birth: 19 ___ Marital status Married/Single Homeowner Rent/Own home Children Number of kids under 18 living at home?___ Heritage African-American, Caucasian, Hispanic, Asian, Native American, Other Education High School or less, Some …They monitor trends and develop pricing strategies and advertising campaigns. They also compile demographic data and develop targeting strategies to build greater awareness of the products and services that the company offers. Some of their primary responsibilities include: Optimizing websites for the search engines.

Marketers are the bridge between client and customer, which means we need to work for both in equal measure. We leave our egos at the door and focus on creating brands, content, and campaigns th at inform and excite. Inbound marketing is all about communicating benefits, not features.The main difference between individual sports and team sports is that in individual sports, athletes compete by themselves, whereas in team sports, athletes compete cooperatively in a group of at least two people. By their nature, individua...The coefficient ( B) of sports media variable is 0.144 ( p = 0.039), which means that as sports media increases by one unit, attraction will increase by 0.144 unit. Therefore, sports media attracts audiences towards less popular sports in a significant positive way. Thus, H1a is supported at 95% confidence level.

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